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The Resource Anime's media mix : franchising toys and characters in Japan, Marc Steinberg

Anime's media mix : franchising toys and characters in Japan, Marc Steinberg

Label
Anime's media mix : franchising toys and characters in Japan
Title
Anime's media mix
Title remainder
franchising toys and characters in Japan
Statement of responsibility
Marc Steinberg
Creator
Author
Subject
Language
eng
Summary
In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day
Cataloging source
E7B
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Anime's media mix : franchising toys and characters in Japan, Marc Steinberg
Label
Anime's media mix : franchising toys and characters in Japan, Marc Steinberg
Link
http://www.jstor.org/stable/10.5749/j.ctttscmj
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780816680238&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4328270'}
Extent
1 online resource (xvii, 314 pages)
Form of item
online
Isbn
9780816680238
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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