Coverart for item
The Resource Always on : digital brand strategy in a big data world, Arve Peder Øverland, Partner ID Management, Oslo, Norway

Always on : digital brand strategy in a big data world, Arve Peder Øverland, Partner ID Management, Oslo, Norway

Label
Always on : digital brand strategy in a big data world
Title
Always on
Title remainder
digital brand strategy in a big data world
Statement of responsibility
Arve Peder Øverland, Partner ID Management, Oslo, Norway
Creator
Author
Subject
Language
eng
Summary
Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow-through on implementations and performance management, without being slow, rigid and check-box focused? This book will provide an understanding of what it takes to develop, implement and run a digital strategy. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. In today's online marketplace you are perceived as being always on. --
Assigning source
Edited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Always on : digital brand strategy in a big data world, Arve Peder Øverland, Partner ID Management, Oslo, Norway
Label
Always on : digital brand strategy in a big data world, Arve Peder Øverland, Partner ID Management, Oslo, Norway
Publication
Copyright
Related Contributor
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Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781472447807&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316153'}
Extent
1 online resource (xi, 279 pages)
Form of item
online
Isbn
9781472447807
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

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      42.729766 -73.682577
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