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The Resource All customers are irrational : understanding what they think, what they feel, and what keeps them coming back, William J. Cusick

All customers are irrational : understanding what they think, what they feel, and what keeps them coming back, William J. Cusick

Label
All customers are irrational : understanding what they think, what they feel, and what keeps them coming back
Title
All customers are irrational
Title remainder
understanding what they think, what they feel, and what keeps them coming back
Statement of responsibility
William J. Cusick
Creator
Subject
Language
eng
Cataloging source
DLC
Index
index present
LC call number
HF5415.32
LC item number
.C87 2009
Literary form
non fiction
Nature of contents
bibliography
All customers are irrational : understanding what they think, what they feel, and what keeps them coming back, William J. Cusick
Label
All customers are irrational : understanding what they think, what they feel, and what keeps them coming back, William J. Cusick
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references and index
Contents
The bottom line : why customer experience really matters -- Your irrational customers : a look at how our brains work (and don't work) -- Brand promises : who or what are you, metaphorically speaking? -- Customer research : just what are your customers thinking? -- Prime time : how framing and context shape a customer's experience -- Irrational ain't stupid : the emotional component of high-end purchases -- A web of issues : online users know what they like, but they can't tell you -- Phoning it in : transform your phone interactions into powerful moments of truth -- Form or function : the power of emotional design -- Irrational employees : hire for emotion, train for skills -- Process this : tying it all together -- Getting started : three action steps you need to take first
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780814414217&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2859618'}
Extent
x, 229 p.
Isbn
9780814414217
Lccn
2009007651
System control number
(OCoLC)290436848

Library Locations

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