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The Resource Advertising ethics, Edward H. Spence and Brett Van Heekeren

Advertising ethics, Edward H. Spence and Brett Van Heekeren

Label
Advertising ethics
Title
Advertising ethics
Statement of responsibility
Edward H. Spence and Brett Van Heekeren
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
HF5831
LC item number
.S64 2005
Literary form
non fiction
Nature of contents
bibliography
Series statement
Basic ethics in action
Advertising ethics, Edward H. Spence and Brett Van Heekeren
Label
Advertising ethics, Edward H. Spence and Brett Van Heekeren
Publication
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Related Items
Bibliography note
Includes bibliographical references (p. 123-129) and index
Contents
Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780130941213&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b2026346'}
Extent
xiii, 140 p.
Isbn
9780130941213
Lccn
2004005933
Other physical details
ill.

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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