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The Resource Advances in National Brand and Private Label Marketing : Second International Conference, 2015

Advances in National Brand and Private Label Marketing : Second International Conference, 2015

Label
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Title
Advances in National Brand and Private Label Marketing
Title remainder
Second International Conference, 2015
Creator
Contributor
Subject
Language
eng
Summary
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Springer Proceedings in Business and Economics
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Label
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=2096038
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface -- Organization -- Conference Chair -- Program Committee -- Program Organizing Committee -- Contents -- Part I: Consumer Behaviour I -- Improving Sales of Private Labels in Store -- 1 Introduction -- 2 Previous Literature -- 2.1 Private Label -- 2.2 Merchandising -- 2.3 Promotions -- 3 Methodology -- 3.1 Data -- 3.2 Operationalization of Variables -- 3.3 Model and Estimation -- 4 Findings and Conclusions -- References -- Understanding What Motivates German Consumers to Participate in FMCGs Online Communities: Implications for National Brands and... -- 1 Introduction -- 2 Literature Review -- 3 Research Methodology -- 4 Discussion of Findings -- 5 Managerial Implications -- References -- Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumers -- 1 Introduction -- 2 Literature Review -- 2.1 Wine Brand Category Choice -- 2.2 The Impact of Culture on Wine Brand Category Choice -- 3 Methodology -- 3.1 Questionnaire Design and Measurement Scales -- 3.2 Data Collection -- 3.3 Scale Validation and Data Analysis -- 4 Results and Discussion -- 4.1 Consumerś Wine Brand Category Choice -- 4.1.1 Wine Brand Category Choice for Caucasians -- 4.1.2 Wine Brand Category Choice for Chinese -- 4.1.3 Wine Brand Category Choice for South Koreans -- 4.2 Choices of Australian and French Wine Brand for Ethnic Groups -- 4.2.1 Choices of Australian and French Discount Wine Brand for Ethnic Groups -- 4.2.2 Choices of Australian and French Household Wine Brand for Ethnic Groups -- 4.2.3 Choices of Australian and French Premium Wine Brand for Ethnic Groups -- 5 Conclusion and Implications -- References -- Buying of Private Labels Across Categories: How Far Is too far? -- 1 Introduction -- 2 Background -- 3 Method and Analysis Approach -- 4 Results -- 5 Conclusions, Implications and Future Research
  • References -- Memory for Private Label Versus National Brand in Feature Advertising -- 1 Introduction -- 2 Literature Review and Hypotheses -- 3 Methodology and Results -- 4 Conclusions and Managerial Implications -- References -- Part II: Strategic Decisions -- Implementation of the Product Life Cycle Concept in Private Label Management: Focus on the Growth Stage -- 1 Introduction -- 2 Growth Stage of the PLC in Private Label Management -- 3 Empirical Research and Results -- 4 Conclusions, Limitations and Managerial Implications -- References -- Are National Brands More Promotion Elastic Than Store Brands? -- 1 Introduction -- 2 Model -- 3 Data -- 4 Results -- 5 Discussion -- 6 Conclusion -- References -- The Relationship Between Assortment Size and Category Sales: A Panel Data Analysis on National Brands and Private Labels -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 5 Conclusions and Managerial Implications -- References -- Part III: Branding -- Does PLB Name Really Matter for Retailers? A Case of Negative Publicity -- 1 Introduction -- 2 Theoretical and Empirical Background -- 3 Methodology -- 4 Results -- 5 Discussion and Implications -- References -- Private Labels and National Brands: A Comparison Within Brand Extension -- 1 Introduction -- 2 Studies on Brand Extension and Hypotheses Development -- 2.1 Fit -- 2.2 Brand Knowledge -- 3 Study 1 -- 3.1 Pre-tests -- 3.2 Method -- 3.3 Results -- 4 Study 2 -- 5 Study 3 -- 6 Conclusion -- References -- The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands -- 1 Introduction -- 2 Conceptual Framework and Hypotheses -- 3 Methodology -- 3.1 Measures of the Variables -- 4 Analysis and Results -- 5 Discussion -- 5.1 Theoretical and Managerial Implications -- 5.2 Limitations and Future Research -- References
  • A Cross Validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain -- 1 Introduction -- 2 Background -- 3 Methodology -- 4 Findings -- 4.1 Measurement Model -- 4.2 Structural Model -- 5 Discussion -- Appendix 1: Scales and factor loadings (Yoo and Donthu, 2001) -- Appendix 2: Scales and factor loadings (Nam et al., 2011 -- Ciftci et al., 2014) -- Appendix 3: Results of the hypotheses testing (Yoo and Donthu, 2001) -- Appendix 4: Results of the hypotheses testing (Nam et al., 2011 -- Ciftci et al., 2014) -- References -- Extending the Retail Brand to Non-traditional Products -- 1 Introduction -- 2 Conceptual Model and Hypotheses -- 3 Methodology -- 4 Results -- 5 Conclusions, Limitations and Further Research -- References -- Part IV: Market Trends and Theoretical Research -- Marketing Terminology Around Private Labels -- 1 Introduction -- 2 Semantics and Distributoŕs Brands -- 3 Methodology -- 4 Most Important Findings -- 5 Private Labels Conceptual Foundation -- 6 Conclusions -- References -- Impacts of the Production of Private Labels on Food Retailing and Its Suppliers in Hungary -- 1 Introduction -- 2 Methodology -- 3 Results -- 3.1 Consumerś Estimation of PL Products -- 3.2 Retailerś Strategy on PL Products -- 3.3 Effects of PL Products on the Food Industrial Suppliers in Hungary -- 4 Perspective -- References -- The PLs Role in Spanish FMCG Sustainable Markets: An (Almost and So Far) Missed Opportunity? -- 1 Introduction -- 2 Obstacles for Sustainable Shopping in FMCG and PLś Opportunity -- 3 Method -- 4 Results -- 5 Concluding Remarks and Managerial Implications -- References -- Part V: Consumer Behaviour II -- Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach -- 1 Introduction -- 2 Theory -- 2.1 Store Loyalty
  • 2.2 Explanatory Factors and Hypotheses -- 3 Methodology and Results -- 3.1 Measurement Model -- 3.2 Statistical Analysis and Results -- 4 Discussion -- References -- Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumerś Price Consciousness -- 1 Introduction -- 2 Literature Review and Research Hypotheses -- 3 Methodology -- 4 Results -- 5 Conclusions, Limitations and Future Lines of Research -- References -- Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More? -- 1 Introduction -- 2 Background -- 3 Method and Analysis Approach -- 4 Results -- 5 Conclusions, Implications and Future Research -- References -- The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories -- 1 Introduction -- 2 Determinants of PL Purchasing Behaviour -- 2.1 Previous Experience with PLs -- 2.2 Marketing Policy Variables (Price, Feature and Display) -- 2.3 Macroeconomic Situation -- 3 Methodology and Results -- 4 Conclusions and Managerial Implications -- References -- The Effect of Smart Shopping on Attitudes Towards Store and National Brands: The Influence of Individual Values in A Cross-Cul... -- 1 Introduction -- 2 Literature Review and Conceptual Proposal -- 3 Methodology and Discussion of Results -- 4 Conclusions, Limitations and Future Lines of Research -- References
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unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4383281'}
Extent
1 online resource (208 pages)
Form of item
online
Isbn
9783319201825
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

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