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The Resource Advances in Crowdsourcing

Advances in Crowdsourcing

Label
Advances in Crowdsourcing
Title
Advances in Crowdsourcing
Creator
Contributor
Subject
Language
eng
Summary
{u200B}{u200B}This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. First, it provides a global definition, insights and examples of this managerial perspective resulting in a theoretical framework. Second, it explores the relationship between crowdsourcing and technological innovation, the development of social networks and new behaviors of Internet users. Third, it explores different crowdsourcing applications in various sectors such as medicine, tourism, information and communication technology (ICT), and marketing. Fourth, it observes the ways in which crowdsourcing can improve production, finance, management and overall managerial performance.   Crowdsourcing, also known as "massive outsourcing" or "voluntary outsourcing," is the act of taking a job or a specific task usually performed by an employee of a company or contractors, and outsourcing it to a large group of people or a community (crowd or mass) via the Internet, through an open call. The term was coined by Jeff Howe in a 2006 issue of Wired magazine. It is being developed in different sciences (i.e., medicine, engineering, ICT, management) and is used in the most successful companies of the modern era (i.e., Apple, Facebook, Inditex, Starbucks). The developments in crowdsourcing has theoretical and practical implications, which will be explored in this book.   Including contributions from international academics, scholars and professionals within the field, this book provides a global, multidimensional perspective on crowdsourcing.{u200B}
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Advances in Crowdsourcing
Label
Advances in Crowdsourcing
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=2094825
Publication
Copyright
Related Contributor
Related Location
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Foreword -- Contents -- 1 From Crowdsourcing to the Use of Masscapital. The Common Perspective of the Success of Apple, Facebook, Google, Lego, TripAdvisor, and Zara -- Abstract -- 1.1 Introduction -- 1.2 From Outsourcing to Crowdsourcing, from Crowdsourcing to Masscapital -- 1.3 The Use of Masscapital by Successful Business Firms -- 1.4 Space, Time, and Volume in the Promotion of Masscapital -- 1.5 Conclusions -- References -- 2 Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test -- Abstract -- 2.1 Introduction -- 2.2 Literature Review -- 2.3 Method -- 2.4 Results -- 2.5 Discussion -- 2.6 Limitations and Conclusions -- Acknowledgments -- References -- 3 Crowdsourcing Fundamentals: Definition and Typology -- Abstract -- 3.1 Introduction -- 3.2 Theoretical Background -- 3.2.1 Toward an Integrated Definition -- 3.2.2 Toward an Integrated Typology -- 3.3 Methodology -- 3.3.1 Regarding the Definition -- 3.3.2 Regarding the Typology -- 3.4 Results -- 3.4.1 Results on the Definition -- 3.4.2 Results on the Typology -- 3.5 Discussion -- 3.5.1 Regarding the Definition -- 3.5.2 Regarding Typology -- 3.5.3 Regarding the Literature Review Results -- 3.6 Conclusions -- References -- 4 Crowdsourcing and the Evolution of a Business Ecosystem -- Abstract -- 4.1 Introduction -- 4.2 Business Ecosystems -- 4.3 The Case Study -- 4.3.1 Methodology -- 4.3.2 Presentation of the Case -- 4.3.2.1 Multi-space Meters as BE Platforms -- 4.3.2.2 The Parkeon Pulse Your City Project -- 4.4 Analysis and Discussion -- 4.4.1 Mobilized Knowledge: Comparative Analysis of the Competition -- 4.4.2 Service Innovation Within a BE -- 4.4.3 The Not-Invented-Here Syndrome -- 4.5 Conclusion -- References -- 5 From Leakage to Crowdsourcing: A Model for Enhancing the Participation of Local Firms -- Abstract -- 5.1 Introduction
  • 5.2 The Importance of Leakage: The Problem and Its Solutions -- 5.3 Crowdsourcing: The Power of Local Participation -- 5.4 Conclusions -- References -- 6 Crowdsourcing: A New Way to Citizen Empowerment -- Abstract -- 6.1 Introduction -- 6.2 Understanding Empowerment -- 6.3 Definition of Crowdsourcing -- 6.4 Types of Crowdsourcing Projects -- 6.5 Definition of Empowerment-oriented Crowdsourcing -- 6.6 Conclusions -- References -- 7 Crowdsourcing in Higher Education -- Abstract -- 7.1 Introduction -- 7.2 Crowdsourcing State of the Art -- 7.3 Crowdsourcing Methods in Higher Education -- 7.3.1 Crowdteaching and Educational Resources -- 7.3.2 Crowdlearning and Suitable Platforms -- 7.3.3 Crowdtuition -- 7.3.4 Crowdfunding Educational Infrastructures -- 7.4 Conclusion -- References -- 8 Crowdsourcing with University Students: Exam Questions -- Abstract -- 8.1 Introduction -- 8.2 Crowdsourcing Techniques in Higher Education -- 8.3 Experiment -- 8.3.1 Context and Sample -- 8.3.2 Description of the Experiment -- 8.3.3 Objectives of the Experiment -- 8.4 Results -- 8.5 Conclusions -- References -- 9 Humanizing Internal Crowdsourcing Best Practices -- Abstract -- 9.1 Introduction -- 9.2 Crowdsourcing and Social Networks as Generators of Internal Organizational Value -- 9.3 Internal Crowdsourcing Best Practices -- 9.4 Humanizing the Crowdsourcing Best Practices -- 9.5 Conclusions -- Annex I: Current and Official IBM's Social Computing Guidelines -- References -- 10 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship -- Abstract -- 10.1 Introduction -- 10.2 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship -- 10.2.1 Access to Financing -- 10.2.1.1 Alternative: Crowdfunding -- 10.2.2 Knowledge Transfer -- 10.2.2.1 Alternative: Crowd Wisdom -- 10.2.3 Access to Technological Sectors -- 10.2.3.1 Alternative: Crowdfunded Media
  • 10.3 Conclusions -- References -- 11 Gamification for Crowdsourcing Marketing Practices: Applications and Benefits in Tourism -- Abstract -- 11.1 Introduction -- 11.2 Gamification in Marketing: Concept, Aims, Applications and Benefits -- 11.3 Implementing Gamification: Elements and Principles of Funware Design -- 11.4 Gamification Application in Marketing -- 11.4.1 Before the Purchase/Consumption of the Tourism Experience -- 11.4.2 During the Purchase/Consumption of the Tourism Experience -- 11.4.3 After the Purchase/Consumption of the Tourism Experience -- 11.5 Conclusion -- References -- 12 Crowdsourcing: An Application of Promotional Marketing -- Abstract -- 12.1 Crowdsourcing, the Power of the Crowd -- 12.1.1 Definition -- 12.2 Crowdsourcing Types -- 12.2.1 Based on the Type of Task that Is Crowdsourced -- 12.2.2 Based on the Type of Labour Performed -- 12.2.3 Based on the Problems that Crowdsourcing Is Trying to Solve -- 12.2.4 Based on the Motivation to Participate -- 12.3 Basic Crowdsourcing Principles -- 12.4 Crowdsourcing Success Stories: An Implementation of Promotional Marketing -- 12.4.1 Lay's -- 12.4.2 Doritos -- 12.4.3 LEGO CUUSOO -- 12.5 Conclusions -- Appendix 1 Crowdsourcing Concept Definitions -- References -- 13 Advances in Crowdsourcing: Surveys, Social Media and Geospatial Analysis: Towards a Big Data Toolkit -- Abstract -- 13.1 Introduction -- 13.2 SurveyMapper -- 13.3 Tweet-o-Meter -- 13.4 Big Data Toolkit -- 13.5 Conclusion -- References -- Index
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Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4383081'}
Extent
1 online resource (183 pages)
Form of item
online
Isbn
9783319183411
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

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