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The Resource Advanced Web metrics with Google Analytics, Brian Clifton

Advanced Web metrics with Google Analytics, Brian Clifton

Label
Advanced Web metrics with Google Analytics
Title
Advanced Web metrics with Google Analytics
Statement of responsibility
Brian Clifton
Creator
Subject
Language
eng
Summary
With this new edition, Brian Clifton helps you harness the full power of Google Analytics (GA). This book shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.--[book cover]
Member of
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
TK5105.885.G66
LC item number
C55 2010
Literary form
non fiction
Nature of contents
bibliography
Series statement
Serious skills
Advanced Web metrics with Google Analytics, Brian Clifton
Label
Advanced Web metrics with Google Analytics, Brian Clifton
Publication
Related Contributor
Related Location
Related Agents
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Bibliography note
Includes bibliographical references and index
Contents
pt. 1. Measuring success. Why understanding your web traffic is important to your business -- Available methodologies and their accuracy -- Google analytics features, benefits, and limitations -- pt. 2. Using Google analytics reports. Using the Google analytics interface -- Reports explained -- pt. 3. Implementing Google analytics. Getting up and running with Google analytics -- Advanced implementation -- Best-practices configuration guide -- Google analytics hacks -- pt. 4. Using visitor data to drive website improvement. Focusing on key performance indicators -- Real-world tasks -- Integrating Google analytics with third-party applications
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9780470562314&userID=ebsco-test&password=ebsco-test
Dimensions
24 cm.
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3157940'}
Edition
2nd ed.
Extent
xxv, 501 p.
Isbn
9780470562314
Isbn Type
(pbk.)
Lccn
2009052154
Other physical details
ill.
System control number
(OCoLC)437299525

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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