Coverart for item
The Resource Adaptive marketing : leveraging real-time data to become a more competitive and successful company, Norm Johnston

Adaptive marketing : leveraging real-time data to become a more competitive and successful company, Norm Johnston

Label
Adaptive marketing : leveraging real-time data to become a more competitive and successful company
Title
Adaptive marketing
Title remainder
leveraging real-time data to become a more competitive and successful company
Statement of responsibility
Norm Johnston
Creator
Author
Subject
Language
eng
Summary
"Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters." --
Assigning source
Unedited summary from book
Cataloging source
CtWfDGI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Adaptive marketing : leveraging real-time data to become a more competitive and successful company, Norm Johnston
Label
Adaptive marketing : leveraging real-time data to become a more competitive and successful company, Norm Johnston
Publication
Note
Versions from some providers lack index
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword -- Acknowledgements -- A few words about data -- The world's largest focus group -- #happy customers -- Exploring the spectrum -- Blurred lines -- Heavy lifting -- Light touch -- Through the looking glass
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781137462947&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4316281'}
Edition
First edition.
Extent
1 online resource (xii, 225 pages)
Form of item
online
Isbn
9781137462947
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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