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The Resource Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants

Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants

Label
Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
Title
Achieving Brand Loyalty in China through After-Sales Services
Title remainder
With a Particular Focus on the Influences of Cultural Determinants
Creator
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Business Analytics
Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
Label
Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4546696
Publication
Copyright
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Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface by the Editor -- Preface -- Thanksgiving -- Content Overview -- Table of Contents -- Table of Figures -- Table of Tables -- Abbreviations -- 1 Introduction -- 1.1 Status Quo and Problem Statement -- 1.2 Exploratory Pre-Investigation -- 1.3 Identification of a Research Gap -- 1.4 Research Objective -- 1.5 Scientific Approach and Research Methodology Overview -- 1.6 Course of Research -- 2 State of Research -- 2.1 Automotive Marketing -- 2.2 After-Sales -- 2.3 Chinese Consumer Behaviour in the Context of Intercultural Marketing -- 3 German Car Manufacturers in China as Research Object -- 3.1 German Market Overview -- 3.1.1 Car Manufacturers -- 3.1.2 Co-operating Suppliers -- 3.1.3 Consumer -- 3.2 Macro Environment of the Peoplés Republic of China -- 3.2.1 Chinese Economy -- 3.2.2 Chinese Consumer Landscape -- 3.2.3 Challenges to After-Sales Services in the Chinese Market -- 3.3 After-Sales Operations of German Automobile Brands in China -- 3.4 Interim Conclusion and Delimitation of the Research Object -- 4 Conceptual and Theoretical Foundation -- 4.1 Conceptual Reference Frame -- 4.2 Disambiguation -- 4.2.1 Success -- 4.2.2 Service and After-Sales Service -- 4.2.3 Customer and Service Satisfaction -- 4.2.4 Brand and Workshop Loyalty -- 4.2.5 Culture -- 4.3 Determination of a Success Indicator -- 4.4 Determination of Model Variables and Hypotheses -- 4.4.1 Relationship Between After-Sales Service Satisfaction and Loyalty -- 4.4.2 Determination of Variables According to the Marketing-Mix -- 4.4.2.1 Instruments of Service Policy -- 4.4.2.2 Instruments of Price policy -- 4.4.2.3 Instruments of Place policy -- 4.4.2.4 Instruments of Promotion policy -- 4.4.2.5 Instruments of Personnel policy -- 4.4.3 Cultural Influences -- 4.4.3.1 Schwartzs̀ Individual Level Values -- 4.4.3.2 Determination of Culture Related Variables
  • 4.4.4 Determination of Control Variables -- 4.5 Conceptual Research Model and Overview of Hypotheses -- 5 Empirical Research -- 5.1 Success Factor Research and Structural Equation Modelling -- 5.2 Research Design -- 5.2.1 Survey Method and Structure of the Questionnaire -- 5.2.2 Operationalisation -- 5.2.2.1 Specification of Measuring Models -- 5.2.2.2 Scaling -- 5.2.2.3 Construct Operationalisation of Satisfaction and Loyalty Variables -- 5.2.2.4 Construct Operationalisation of Independent Variables -- 5.2.2.5 Construct Operationalisation of Individual Level Values -- 5.2.2.6 Construct Operationalisation of Control Variables -- 5.2.2.7 Filter Section and Operationalisation Summary -- 5.2.3 Pre-Test -- 5.2.4 Data Collection, Preparation and Structure of Sample -- 5.3 Data Evaluation -- 5.3.1 Evaluation of Reflective Measuring Models -- 5.3.2 Evaluation of Formative Measuring Models -- 5.3.3 Evaluation of the Structural Model -- 5.4 Results of the Empirical Assessment -- 5.4.1 Hypotheses Testing -- 5.4.2 Mediating Effects -- 5.4.3 Moderating Effects -- 5.4.4 Total Effects and Construct Performances Regarding the Success Indicator -- 6 General Discussion -- 6.1 Summary of the Study -- 6.2 Interpretation of Empirical Results and Management Implications -- 6.3 Limitations and Further Research Needs -- References -- Appendix
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Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4385485'}
Extent
1 online resource (329 pages)
Form of item
online
Isbn
9783658143671
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

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