Coverart for item
The Resource Accountable marketing : linking marketing actions to financial performance, edited by David W. Stewart and Craig T. Gugel ; contributors, Rick Abens [and twenty-three others]

Accountable marketing : linking marketing actions to financial performance, edited by David W. Stewart and Craig T. Gugel ; contributors, Rick Abens [and twenty-three others]

Label
Accountable marketing : linking marketing actions to financial performance
Title
Accountable marketing
Title remainder
linking marketing actions to financial performance
Statement of responsibility
edited by David W. Stewart and Craig T. Gugel ; contributors, Rick Abens [and twenty-three others]
Contributor
Contributor
Editor
Subject
Language
eng
Cataloging source
MiAaPQ
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Accountable marketing : linking marketing actions to financial performance, edited by David W. Stewart and Craig T. Gugel ; contributors, Rick Abens [and twenty-three others]
Label
Accountable marketing : linking marketing actions to financial performance, edited by David W. Stewart and Craig T. Gugel ; contributors, Rick Abens [and twenty-three others]
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4391842
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Bibliography note
Includes bibliographical references at the end of each chapters and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9781317274827&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b3770582'}
Extent
1 online resource (359 pages)
Form of item
online
Isbn
9781317274827
Isbn Type
(e-book)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
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