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The Resource 房地产大转型的 互联网+ 路径

房地产大转型的 互联网+ 路径

Label
房地产大转型的 互联网+ 路径
Title
房地产大转型的 互联网+ 路径
Creator
Contributor
Subject
Language
eng
Cataloging source
MiAaPQ
Literary form
non fiction
Nature of contents
dictionaries
房地产大转型的 互联网+ 路径
Label
房地产大转型的 互联网+ 路径
Link
http://libproxy.rpi.edu/login?url=https://ebookcentral.proquest.com/lib/rpi/detail.action?docID=4652541
Publication
Copyright
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface -- Contents -- 1 Existing Homes to Take Over China's Housing Market -- 1.1 The Conditions for a Booming Market of Existing Homes -- 1.2 Why Will China's Existing Homes Take Over the Market? -- 1.3 What Is the Potential for the Existing Home Market? -- 1.3.1 The Three Sections in the Market of the Real Estate Brokerage Industry -- 1.3.2 An Estimation of the Market Potential of China's Real Estate Brokerage Industry -- 2 Changes in Pre-internet Real Estate Brokerage Industry in the US Over the Century -- 2.1 The Characteristics of Real Estate Transactions -- 2.2 The Roles of Real Estate Brokers -- 2.2.1 Why Do People Hire Real Estate Brokers? -- 2.2.2 What Essential Part Do Real Estate Agents Play? -- 2.3 The Process of a Real Estate Transaction -- 2.3.1 Choosing a Real Estate Broker -- 2.3.2 Signing Listing Agreement -- 2.3.3 Marketing the Homes for Sale -- 2.3.4 Information Paradox -- 2.4 Changes in the Pre-internet Real Estate Brokerage Industry in the US Over the Century -- 2.4.1 Accidental Matching of Information Before 1880 -- 2.4.2 The Appearance of Real Estate Agents and the Dominance of Open Listing Agreement During 1880-1950 -- 2.4.3 The Prevalence of Multiple Listing Services From 1950 to 1995 -- 2.4.3.1 What Is an MLS? -- 2.4.3.2 How Did Multiple Listing Services Prevail in America? -- 2.5 How Does an MLS Connect the Links in the Industrial Chain of the Real Estate Brokerage Industry? -- 2.6 Much Discussed Issues in an MLS-Dominant Market -- 2.6.1 Smaller Brokerages and Increased Concentration Ratio -- 2.6.2 Fixed-Percentage Commission: Reasonable or Unreasonable? -- 2.6.3 Traditional Broker's Boycott Against Nontraditional Brokers -- 3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry? -- 3.1 The Driving Force Behind the Transformation of Information Media
  • 3.1.1 The Three Periods in the Development of Information Media -- 3.2 The Driving Forces Behind the Transformation of Information Media -- 3.3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry? -- 3.3.1 Web 1.0 (1995-2005): Listing-Centered B2C Platforms -- 3.3.2 Web 2.0 (Since 2005): User-Centered B2C Information Platforms -- 3.3.2.1 The Breakthrough Points in the Effort to Integrate the Industrial Chain in Web 2.0 Age -- 3.3.2.2 The Impact of Web 2.0 on the Brokerage Industry -- 3.3.2.3 Web 3.0 (Since 2005): The Rise of E2E e-Commerce Companies -- 3.4 Who Has Lost the Battle to the Internet? -- 3.4.1 The Defeated Print Media and Brokerage Offices -- 3.4.2 The Fall of Multiple Listing Services -- 3.4.3 The Brokers' Weakened Role as Information Channels -- 3.4.4 Reorganized Transaction Procedures -- 3.5 The Future: Smarter Users to Be Expected -- 3.5.1 Information to Be Made Transparent -- 3.5.1.1 More Transparent Decision Making Process -- 3.5.1.2 User Presence in All Decisions of a Transaction -- 3.5.1.3 More Professional User Decisions -- 3.5.2 Smarter Users to Be Expected -- 3.5.2.1 Users as the Providers of Content -- 3.5.2.2 Customized Home Search to Guarantee Complete and Effective Information -- 3.5.2.3 Community Discussions and Q&A to Make Users More Well-Informed -- 4 The Impossible Trinity -- 4.1 The Three Tricky Issues in the Real Estate Brokerage Industry -- 4.2 The Impossible Trinity in the Real Estate Brokerage Industry -- 4.2.1 The UK Scenario: Open Listing Without Multiple Listing Services -- 4.2.1.1 Tackling Moral Issues While Increasing Listing Exposure -- 4.2.1.2 The Drawback of Multiple Listing Contracts: Excessive Competition -- 4.2.2 The US Scenario: Exclusive Right-to-Sell in Combination with Multiple Listing Services -- 4.2.2.1 Minimizing Information Leak While Maximizing Listing Exposure
  • 4.2.2.2 Powerless Against Ethical Problems -- 4.3 The Chinese Version of the Impossible Trinity -- 4.4 Can the Impossible Trinity Be Solved in China? -- 4.5 What Must Be Done to Solve the Impossible Trinity in China? -- 4.5.1 Monopolizing the Listings -- 4.5.2 Sharing the Listings Without Revealing Client Information -- 4.5.3 Enforcing Stricter Control and Regulation -- 4.5.4 Developing a Business Ecosystem -- 5 Why Does the Internet Impact China More Tremendously? -- 5.1 Monopoly Over Active Listings -- 5.2 Traditional Brokerages' Market Share and Their Capacity to Handle Offline Procedures -- 5.3 The Size and Professionalism of the Brokerage Talent Pool -- 5.4 Centralization and Standardization of Homes -- 5.5 The Speed of Mobile Internet Penetration -- 6 Zillow-Online Media Tycoon in US Real Estate Brokerage Industry -- 6.1 Zillow-The Largest Online Information Platform in US Real Estate Brokerage Industry -- 6.1.1 The "Genes" that Zillow Carries -- 6.1.2 The Market Zillow Has to Deal with -- 6.1.2.1 The Huge Market Size and Long Industrial Chain -- 6.1.2.2 Localized, Unstandardized and Information-Intensive Existing Home Transactions -- 6.1.2.3 A Highly Decentralized Market that Calls for a Centralized Information Platform -- 6.1.3 The Nature of Zillow: The Biggest Real Estate Media Company in the US -- 6.2 How Does Zillow Reorganize the Industrial Chain of the Real Estate Brokerage Industry? -- 6.2.1 Dual Strategy: Free Access for Users + Subscription for Paying Real Estate Agents -- 6.2.2 Home Valuation-A Path Way to an Active Database -- 6.2.2.1 An Active Database -- 6.2.2.2 The Huge Number of Users that Zestimate Attracts -- 6.2.2.3 The Multitude of Listings that Users Bring with Them -- 6.2.2.4 More Control Over the Business Cycle Through Acquisitions -- 6.2.2.5 Zillow's Next Move -- 6.3 What Is the Potential for Zillow?
  • 6.3.1 A Popular Belief: Zillow with Huge Potential -- 6.3.1.1 Online Advertising on the Rise -- 6.3.1.2 The Seemingly Great Potential for Subscription from Real Estate Agents -- 6.3.1.3 The Seemingly Great ARPU Potential -- 6.3.2 Popular Belief Debunked: Zillow's Potential not as Great as It Seems -- 6.3.2.1 Commission Rate Bound to Fall -- 6.3.2.2 Prospective Number of Paying Agents: 300,000 -- 7 Redfin-A Developing Vertical e-Commerce Model -- 7.1 Redfin-A Disruptor of the Real Estate Brokerage Industry in the US -- 7.1.1 A Media Company Mating with an e-Commerce Company -- 7.1.2 Redfin: An E2E e-Commerce Focusing on User Experience -- 7.2 What Is Redfin's Comparative Advantage? -- 7.2.1 Adequate Traffic Base -- 7.2.2 Complete, Up-to-Date and Accurate Listing Information -- 7.2.3 More Efficiency with Lower Commission -- 7.3 Why Does Redfin Develop Relatively Slowly? -- 7.3.1 The Strong Opposition from Traditional Real Estate Agents -- 7.3.2 Inadequate Financing -- 7.4 Why Will Redfin Eventually Move into a Fast Lane? -- 7.5 Why Will the Ch inese Version of Redfin Rise and Thrive? -- 7.5.1 E2E: The Key to Better User Experience -- 7.5.2 E2E: The Only Business Model that Generates the Last-Second Economy -- 7.5.3 A Revelation to Investors: Good User Experience Over Good Business -- 7.6 Is It Possible for Real Estate Brokerages to Transform into E2E e-Commerce Companies? -- 7.7 Is It Possible for Online Media Companies to Transform into E2EE-Commerce Businesses? -- 8 The Falls and Turns of Real Estate Media -- 8.1 The Rise of Real Estate Portals in the Personal Computer Age -- 8.1.1 Two Structural Shifts: Eyeballs and Advertising -- 8.1.1.1 The Traditional Transaction Process -- 8.1.1.2 Eyeballs Moving Online -- 8.1.1.3 Advertising Moving Online -- 8.1.2 Revenue Source of Real Estate Websites: Providing Traffic and Building Professional Profiles
  • 8.1.2.1 Traffic -- 8.1.2.2 Professional Profile Building -- 8.1.2.3 Sources of Revenue: Subscription Fee and Accessorial Service Fee -- 8.2 Move-The First Real Estate Portal in the US and the World at Large -- 8.2.1 The 3C Model: Listing Information as the Cutting Edge -- 8.2.2 The 3C Model: Supporting Real Estate Agents -- 8.3 Move-A Fallen All-Star Stock -- 8.3.1 From Success to Failure -- 8.3.2 Internal Reason: Slow Growth of User Base -- 8.4 External Reason 1: The Highly Competitive and Decentralized Online Advertising Market -- 8.4.1 External Reason 2: The Strong Community of American Real Estate Agents -- 8.5 How Should China's Real Estate Media Transform Themselves? -- 8.5.1 Listing Information -- 8.5.2 Neighborhood Information and Home Valuation -- 8.5.3 Evaluation System for Real Estate Agents -- 8.5.4 Financial Services -- 8.6 The Pathway to the Rise of China's Online Real Estate Tycoons -- 8.6.1 The Courses of Development -- 8.6.2 Business Models -- 9 How Should China's Real Estate Brokerages Transform Themselves? -- 9.1 The Former Homelink-A Brokerage Based on Information System -- 9.1.1 Homelink as a Brokerage -- 9.1.1.1 Riding the Tide of the Market at the Right Time -- 9.1.1.2 Doing the Right Thing in "No Man's Land" -- 9.1.2 Homelink as an IT Company -- 9.1.2.1 Today's Homelink: The Lone Winner on the Pinnacle -- 9.2 The Future Homelink-An Internet-Based, Data-Driven Broker's Platform -- 9.2.1 What Is an Internet Platform? -- 9.2.2 What Is an Internet-Based and Data-Driven Real Estate Platform? -- 9.2.2.1 From Enterprise-Based Management Model to a Platform-Based Management Model -- 9.2.2.2 From Sales-Targeted Rules to Service-Targeted Rules -- 9.2.2.3 From Revenue-Orientation to Performance-Orientation -- 9.2.2.4 A Data-Driven Platform -- 10 Are the Sharing Economy and the Maker Economy Here to Stay?
  • 10.1 Airbnb: A Benchmark for Home Sharing Economy
http://library.link/vocab/cover_art
https://contentcafe2.btol.com/ContentCafe/Jacket.aspx?Return=1&Type=S&Value=9789811016998&userID=ebsco-test&password=ebsco-test
Dimensions
unknown
http://library.link/vocab/discovery_link
{'f': 'http://opac.lib.rpi.edu/record=b4385914'}
Extent
1 online resource (176 pages)
Form of item
online
Isbn
9789811016998
Media category
computer
Media MARC source
rdamedia
Media type code
c
Sound
unknown sound
Specific material designation
remote

Library Locations

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