Coverart for item
The Resource 房地产大转型的 互联网+ 路径

房地产大转型的 互联网+ 路径

房地产大转型的 互联网+ 路径
房地产大转型的 互联网+ 路径
Cataloging source
Literary form
non fiction
Nature of contents
房地产大转型的 互联网+ 路径
房地产大转型的 互联网+ 路径
Related Contributor
Related Location
Related Agents
Related Authorities
Related Subjects
Carrier category
online resource
Carrier category code
Carrier MARC source
Content category
Content type code
Content type MARC source
  • Preface -- Contents -- 1 Existing Homes to Take Over China's Housing Market -- 1.1 The Conditions for a Booming Market of Existing Homes -- 1.2 Why Will China's Existing Homes Take Over the Market? -- 1.3 What Is the Potential for the Existing Home Market? -- 1.3.1 The Three Sections in the Market of the Real Estate Brokerage Industry -- 1.3.2 An Estimation of the Market Potential of China's Real Estate Brokerage Industry -- 2 Changes in Pre-internet Real Estate Brokerage Industry in the US Over the Century -- 2.1 The Characteristics of Real Estate Transactions -- 2.2 The Roles of Real Estate Brokers -- 2.2.1 Why Do People Hire Real Estate Brokers? -- 2.2.2 What Essential Part Do Real Estate Agents Play? -- 2.3 The Process of a Real Estate Transaction -- 2.3.1 Choosing a Real Estate Broker -- 2.3.2 Signing Listing Agreement -- 2.3.3 Marketing the Homes for Sale -- 2.3.4 Information Paradox -- 2.4 Changes in the Pre-internet Real Estate Brokerage Industry in the US Over the Century -- 2.4.1 Accidental Matching of Information Before 1880 -- 2.4.2 The Appearance of Real Estate Agents and the Dominance of Open Listing Agreement During 1880-1950 -- 2.4.3 The Prevalence of Multiple Listing Services From 1950 to 1995 -- What Is an MLS? -- How Did Multiple Listing Services Prevail in America? -- 2.5 How Does an MLS Connect the Links in the Industrial Chain of the Real Estate Brokerage Industry? -- 2.6 Much Discussed Issues in an MLS-Dominant Market -- 2.6.1 Smaller Brokerages and Increased Concentration Ratio -- 2.6.2 Fixed-Percentage Commission: Reasonable or Unreasonable? -- 2.6.3 Traditional Broker's Boycott Against Nontraditional Brokers -- 3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry? -- 3.1 The Driving Force Behind the Transformation of Information Media
  • 3.1.1 The Three Periods in the Development of Information Media -- 3.2 The Driving Forces Behind the Transformation of Information Media -- 3.3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry? -- 3.3.1 Web 1.0 (1995-2005): Listing-Centered B2C Platforms -- 3.3.2 Web 2.0 (Since 2005): User-Centered B2C Information Platforms -- The Breakthrough Points in the Effort to Integrate the Industrial Chain in Web 2.0 Age -- The Impact of Web 2.0 on the Brokerage Industry -- Web 3.0 (Since 2005): The Rise of E2E e-Commerce Companies -- 3.4 Who Has Lost the Battle to the Internet? -- 3.4.1 The Defeated Print Media and Brokerage Offices -- 3.4.2 The Fall of Multiple Listing Services -- 3.4.3 The Brokers' Weakened Role as Information Channels -- 3.4.4 Reorganized Transaction Procedures -- 3.5 The Future: Smarter Users to Be Expected -- 3.5.1 Information to Be Made Transparent -- More Transparent Decision Making Process -- User Presence in All Decisions of a Transaction -- More Professional User Decisions -- 3.5.2 Smarter Users to Be Expected -- Users as the Providers of Content -- Customized Home Search to Guarantee Complete and Effective Information -- Community Discussions and Q&A to Make Users More Well-Informed -- 4 The Impossible Trinity -- 4.1 The Three Tricky Issues in the Real Estate Brokerage Industry -- 4.2 The Impossible Trinity in the Real Estate Brokerage Industry -- 4.2.1 The UK Scenario: Open Listing Without Multiple Listing Services -- Tackling Moral Issues While Increasing Listing Exposure -- The Drawback of Multiple Listing Contracts: Excessive Competition -- 4.2.2 The US Scenario: Exclusive Right-to-Sell in Combination with Multiple Listing Services -- Minimizing Information Leak While Maximizing Listing Exposure
  • Powerless Against Ethical Problems -- 4.3 The Chinese Version of the Impossible Trinity -- 4.4 Can the Impossible Trinity Be Solved in China? -- 4.5 What Must Be Done to Solve the Impossible Trinity in China? -- 4.5.1 Monopolizing the Listings -- 4.5.2 Sharing the Listings Without Revealing Client Information -- 4.5.3 Enforcing Stricter Control and Regulation -- 4.5.4 Developing a Business Ecosystem -- 5 Why Does the Internet Impact China More Tremendously? -- 5.1 Monopoly Over Active Listings -- 5.2 Traditional Brokerages' Market Share and Their Capacity to Handle Offline Procedures -- 5.3 The Size and Professionalism of the Brokerage Talent Pool -- 5.4 Centralization and Standardization of Homes -- 5.5 The Speed of Mobile Internet Penetration -- 6 Zillow-Online Media Tycoon in US Real Estate Brokerage Industry -- 6.1 Zillow-The Largest Online Information Platform in US Real Estate Brokerage Industry -- 6.1.1 The "Genes" that Zillow Carries -- 6.1.2 The Market Zillow Has to Deal with -- The Huge Market Size and Long Industrial Chain -- Localized, Unstandardized and Information-Intensive Existing Home Transactions -- A Highly Decentralized Market that Calls for a Centralized Information Platform -- 6.1.3 The Nature of Zillow: The Biggest Real Estate Media Company in the US -- 6.2 How Does Zillow Reorganize the Industrial Chain of the Real Estate Brokerage Industry? -- 6.2.1 Dual Strategy: Free Access for Users + Subscription for Paying Real Estate Agents -- 6.2.2 Home Valuation-A Path Way to an Active Database -- An Active Database -- The Huge Number of Users that Zestimate Attracts -- The Multitude of Listings that Users Bring with Them -- More Control Over the Business Cycle Through Acquisitions -- Zillow's Next Move -- 6.3 What Is the Potential for Zillow?
  • 6.3.1 A Popular Belief: Zillow with Huge Potential -- Online Advertising on the Rise -- The Seemingly Great Potential for Subscription from Real Estate Agents -- The Seemingly Great ARPU Potential -- 6.3.2 Popular Belief Debunked: Zillow's Potential not as Great as It Seems -- Commission Rate Bound to Fall -- Prospective Number of Paying Agents: 300,000 -- 7 Redfin-A Developing Vertical e-Commerce Model -- 7.1 Redfin-A Disruptor of the Real Estate Brokerage Industry in the US -- 7.1.1 A Media Company Mating with an e-Commerce Company -- 7.1.2 Redfin: An E2E e-Commerce Focusing on User Experience -- 7.2 What Is Redfin's Comparative Advantage? -- 7.2.1 Adequate Traffic Base -- 7.2.2 Complete, Up-to-Date and Accurate Listing Information -- 7.2.3 More Efficiency with Lower Commission -- 7.3 Why Does Redfin Develop Relatively Slowly? -- 7.3.1 The Strong Opposition from Traditional Real Estate Agents -- 7.3.2 Inadequate Financing -- 7.4 Why Will Redfin Eventually Move into a Fast Lane? -- 7.5 Why Will the Ch inese Version of Redfin Rise and Thrive? -- 7.5.1 E2E: The Key to Better User Experience -- 7.5.2 E2E: The Only Business Model that Generates the Last-Second Economy -- 7.5.3 A Revelation to Investors: Good User Experience Over Good Business -- 7.6 Is It Possible for Real Estate Brokerages to Transform into E2E e-Commerce Companies? -- 7.7 Is It Possible for Online Media Companies to Transform into E2EE-Commerce Businesses? -- 8 The Falls and Turns of Real Estate Media -- 8.1 The Rise of Real Estate Portals in the Personal Computer Age -- 8.1.1 Two Structural Shifts: Eyeballs and Advertising -- The Traditional Transaction Process -- Eyeballs Moving Online -- Advertising Moving Online -- 8.1.2 Revenue Source of Real Estate Websites: Providing Traffic and Building Professional Profiles
  • Traffic -- Professional Profile Building -- Sources of Revenue: Subscription Fee and Accessorial Service Fee -- 8.2 Move-The First Real Estate Portal in the US and the World at Large -- 8.2.1 The 3C Model: Listing Information as the Cutting Edge -- 8.2.2 The 3C Model: Supporting Real Estate Agents -- 8.3 Move-A Fallen All-Star Stock -- 8.3.1 From Success to Failure -- 8.3.2 Internal Reason: Slow Growth of User Base -- 8.4 External Reason 1: The Highly Competitive and Decentralized Online Advertising Market -- 8.4.1 External Reason 2: The Strong Community of American Real Estate Agents -- 8.5 How Should China's Real Estate Media Transform Themselves? -- 8.5.1 Listing Information -- 8.5.2 Neighborhood Information and Home Valuation -- 8.5.3 Evaluation System for Real Estate Agents -- 8.5.4 Financial Services -- 8.6 The Pathway to the Rise of China's Online Real Estate Tycoons -- 8.6.1 The Courses of Development -- 8.6.2 Business Models -- 9 How Should China's Real Estate Brokerages Transform Themselves? -- 9.1 The Former Homelink-A Brokerage Based on Information System -- 9.1.1 Homelink as a Brokerage -- Riding the Tide of the Market at the Right Time -- Doing the Right Thing in "No Man's Land" -- 9.1.2 Homelink as an IT Company -- Today's Homelink: The Lone Winner on the Pinnacle -- 9.2 The Future Homelink-An Internet-Based, Data-Driven Broker's Platform -- 9.2.1 What Is an Internet Platform? -- 9.2.2 What Is an Internet-Based and Data-Driven Real Estate Platform? -- From Enterprise-Based Management Model to a Platform-Based Management Model -- From Sales-Targeted Rules to Service-Targeted Rules -- From Revenue-Orientation to Performance-Orientation -- A Data-Driven Platform -- 10 Are the Sharing Economy and the Maker Economy Here to Stay?
  • 10.1 Airbnb: A Benchmark for Home Sharing Economy
{'f': ''}
1 online resource (176 pages)
Form of item
Media category
Media MARC source
Media type code
unknown sound
Specific material designation

Library Locations

    • Folsom LibraryBorrow it
      110 8th St, Troy, NY, 12180, US
      42.729766 -73.682577
Processing Feedback ...